Arnaud joined Ex Nihilo in 2006. He produced several interactives programs (magazine, webdocumentary) and became Head of New Media in 2012, responsible for the interactive and transmedia productions of the company.
Amaury created Audiogaming in 2009, and is currently the CEO. The company developed a dual expertise: scientific and artistic in the field of sound design and specifically in the creation of interactive material.
Karim Ben Khelifa
Karim Ben Khelifa, 41, is an award-winning photojournalist who has freelanced regularly for Time Magazine, Vanity Fair, Le Monde, Stern, GEO and dozens of others. Karim is widely known for his coverage of the Middle East conflicts and troubles, especially the Iraq and Afghan wars, where he covered the insurgent sides. He has worked in more than 80 countries and territories and has had exhibition on four continents.
Karim has been a member of the advisory board of the Observatory for Photojournalism of the French Ministry of Culture and Communication. He is part of the committee that nominates photographers for the World Press Photo Foundation’s prestigious Joop Swart Masterclass. In 2012, Karim was the Carroll Binder Fellow at the Nieman Foundation for Journalism at Harvard and has given talks and lectures in different schools of Harvard University.
He is currently a Visiting Scholar at the Open Documentary Lab at the MIT in Cambridge.
Chloé Jarry joined Camera lucida as a new media producer in January 2011 in charge of cross-media development.
She has produced three iPad apps mixing games, interactive animations and movie extracts from Camera lucida children’s movies: Le Carnaval des animaux, Les 4 saisons d’Antoine or the recent Pierre et le loup.
She has also written and produced large transmedia projects like Missions Printemps – Die FruehlingsForscher, a French-German "web + mobile + TV" project that engages audiences to send pictures of spring events, based on scientific protocols (http:// missionsprintemps.arte.tv), or Théâtre sans animaux, that proposes a new way to experiment and enhance theater on the web (http://theatre-sans-animaux.fr). She is developing transmedia and cross-media projects with various broadcasters: Arte, FranceTélévisions, RadioFrance, Canal +.
Fabien Barati, CEO of Emissive, founded with Emmanuel Guerriero in 2005. They engage in new methods of storytelling using state of the art visualization and interaction devices. He is also the co-producer of The Enemy project.
Answers by Karim Ben Khelifa (2014)
How do you envision bringing story, design and technology together?
During my 15-year career as a war photographer, I have been engaged in an increasingly ambitious quest to find new ways of bringing audiences face to face with the concept of war.
The Enemy project breaks away from traditional depictions of war by the media. The challenge is to devise a project that combines neuroscience, artificial intelligence and new technologies with storytelling. The Enemy will take us on an extraordinary journey via some of longest the conflicts in modern times, making use of the latest technology to reawaken our human instincts.
In order to do so, I have partnered with researchers and academics such as MIT’s professor Fox Harrell and researcher Emile Bruneau. Professor Harrell will develop an algorithm that will trigger the change of identity that occurs to the participants at two third mark of The Enemy installation. Fox Harrell is one of the leading thinkers on the dynamics of identity shift that occur in augmented and virtual reality. Professor Harrell’s research is at the crossroads of Artificial Intelligence and Computer Science. His work is about how to understand and create evocative story worlds, poetic metaphors, haunting visions, and empowering experiences using the computer. Professor Fox Harrell believes that computing systems hold the power to improvisationally and dynamically combine formal information elements in meaningful new ways while responding to users’ interactions.
Emile Bruneau is a researcher in the MIT Laboratory for Cognitive and Social Neuroscience: his research considers inter-group conflicts, the psychological and cognitive consequences of efforts to resolve conflicts and the psychological biases that exist between members of groups in conflict, relying on behavioral measures and on functional magnetic resonance imaging (fMRI).
Together we will devise a strategy to measure scientifically the impact of “The Enemy” installation.
What are you looking to achieve by building out your story this way?
The Enemy attempts to jolt the audience out of their role of passive bystanders who observe never-ending conflicts from a distance, by plunging them into the very heart of the conflict, in between two adversaries.
By showing the individual in each fighter, his dreams and hopes, the project aims to highlight the human side in each combatant, and reveals what enemies have still in common. It invites viewers to identify with both sides of the conflict.
The Enemy will also seek to understand how progress in neuroscience, explorations of artificial intelligence and new technologies, which blend storytelling and elements of video games, may converge in a humanistic endeavor, leading to the invention of a new genre.
How are you planning to engage with the audience?
Since the overall project addresses both new from troubled zones and topics related to innovation in technologies, our engagement strategy will be centered on these topics to hit multiple targets. Current online presence of both director and project already involve early-engaged followers who will spread our project. In order to maintain early followers’ desire and generate expectations, we will recurrently post “making of” footage both from different troubled zones filmed by Karim and different steps of this unprecedented production on appropriate social media. Some exclusive contents will only be visible to early followers and partners in order to develop partnerships throughout the entire production of the project. In a second step, as soon as we can consider release dates for the overall project, we will communicate to a wider audience.
We are currently exploring different outreach strategies for the project, one of them is described below. Please bear in mind that the work is in progress and might evolve in the coming months.
Finally, our project is made of different media with several narrative timelines and each marketing strategy must be complementary and require orchestration.
To unlock the mobile app experience, the user will need to be invited. The first invitations will be offered to the visitors of the physical installation, allowing them to share a part of the experience they have just lived with their friends.
Some invitations will also be given to influential persons (peace activists, human right advocates, etc.) in countries affected by war and included in the project.
Once a user has gone through 60% of the faces to faces, he will automatically be granted a limited number of invitations to offer his friends (10 for example). The idea is to create a chain reaction through a human experience. Rather than trying to speak to everyone, deploying the application organically from one person to another reinforces its message of peace, inspired by the belief that it is better to think global but act local. Raising awareness or perhaps changing the world, one person at a time.
People who have installed the app without having received an invitation will see which friends have remaining invitations and thus ask them access (through Facebook or Twitter Connect or their contact list).
A part of the application will be dedicated to the tracking of the worldwide users. Each new user will be represented on the world map. It will be possible to follow the deployment of the app and the installation in real-time, reinforcing the idea of a global village.
Whitney Dow is a filmmaker whose credits include Two Towns of Jasper, I Sit Where I Want: The Legacy of Brown v. Board of Education, Unfinished Country, When the Drum is Beating, as a director, and Freedom Summer, The Undocumented, Banished: How Whites Drove Blacks Out of Town in America, Toots and Among the Believers, as a producer. In addition to screening at numerous international film festivals and being broadcast on television networks around the world, Dow’s work has been exhibited at the Metropolitan Museum of Art, MoMA, and the Smithsonian Institution. He is the recipient of the George Foster Peabody Award, Alfred I. duPont Award, Anthony Radziwill Documentary Achievement Award, and the Duke University Center for Documentary Studies Filmmaker Award as well as many film festival honors. He teaches filmmaking and interactive storytelling at Hunter College in NYC.
Kudos is a creative director, strategist, and systems architect. He is the co-founder and principal of Studio Kudos, a Design Collaboratory™ with interdisciplinary focus on branding, editorial, interaction, motion, signage, and exhibition design. John works with clients in non-profit, education, cultural, and publishing fields in New York, UK, Japan, and Indonesia (his hometown). He has directed and produced for MoMA, Cornell University, MIT Media Lab, Sotheby's, Guggenheim, Metropolis Magazine, Designers & Books, 1100 Architect, DesigNYC, EG Conference, Rutgers University, and Shinkenchiku-sha. His work has been recognized by the ADC, The Webby, D&AD, SPD, TDC, AIGA, NY Book Show and featured in publications like Graphis, Print, I.D., Communication Arts, STEP Inside Design, and Black Book AR100.